LinkedIn Analytics on your Personal Profile

In this article, we’ll explain the importance of using LinkedIn analytics for personal branding!

April 3, 2023
ChloΓ© Le Puil

As a content creator on LinkedIn, you must keep a close eye on your performance to see if you are succeeding on the platform. To do so, you have to check your data. As you may know, one of the most important aspects of personal branding on LinkedIn is data analysis. Analyzing your results will help you get insights into your profile performances, what content works for your audience, and how you can improve your overall personal branding strategy. And I have great news for you: you can do it directly on LinkedIn! The platform provides valuable analytics on your profile, posts, and activity in its analytics tab ✨

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Data for my personal branding on LinkedIn

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As we’ve said before, analyzing data on your personal profile can provide valuable insights into how you are perceived by others on LinkedIn. By looking at things like how many views, likes, comments and shares your profile gets, you can see what type of content your followers like and you can adjust your strategy accordingly. Your profile serves as a digital representation of your professional identity, and it's essential to make it as engaging and informative as possible! 🀌

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Crafting a compelling and impactful personal profile is one of the most important aspects of personal branding on LinkedIn! Data on your profile, such as your headline, summary, and work experience, help you understand how you are perceived by others on the platform! You should customize your profile to make sure people understand what makes you unique.

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Overall, understanding and utilizing LinkedIn analytics can help you take your personal branding strategy to the next level, allowing you to better connect with your audience and achieve your professional goals πŸš€

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A micro tip for you: if you want to access LinkedIn analytics, simply go to the analytics tab on your profile πŸ€—

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To make the most out of LinkedIn analytics, it's crucial to understand the data available to you. Here are the two types of analytics you can find on the platform:

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Posts Analytics

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If you want to be popular on LinkedIn, you gotta keep an eye on your posts analytics. Posts play a vital role in establishing a strong personal brand on LinkedIn, and tracking their performance enables you to understand the content that resonates with your audience, what’s working and what’s not.

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LinkedIn's Posts Analytics tool provides valuable insights into how your posts perform, including the number of views, likes, comments, shares and many more. Analyzing these metrics helps you identify the topics and types of content that interest your audience the most.

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Moreover, Posts Analytics reveals the demographics of your audience and their engagement levels, allowing you to tailor your content to reach the right people at the right time. With this data, you can make informed decisions about your content strategy and continue building your brand on LinkedIn. Easy, peasy! 😎

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Activity Analytics

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To get a better idea of how your personal brand is doing on LinkedIn, you should also check your activity analytics. LinkedIn's Activity Analytics gives you data on your global activity, including the number of posts, comments, likes, and shares you have made, as well as your audience engagement. Analyzing this data helps you figure out what types of activity get more engagement, so you can optimize your strategy accordingly.

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Plus, Activity Analytics lets you see how you compare to others in your network, which can give you insights on areas for improvement. All in all, Activity Analytics is an essential tool for anyone looking to grow their personal brand on LinkedIn! πŸ”₯

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The best way to access this data

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You should have understand it by now: The key to understand your analytics is to improve your personal branding on LinkedIn. Luckily, there are a few ways to access this data. The first option is LinkedIn's built-in analytics dashboard from which you can access a range of data about your activity, posts, and audience.

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The second option is to use a third-party tool like Favikon. It offers all the data you can find on LinkedIn and so much more! And it is completely free and easy to use. Favikon will save you time and help you make informed decisions about your personal branding strategy.

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Both options have their pros and cons, and the best choice will depend on your specific needs and goals. If you want a quick and simple overview of your recent activity, LinkedIn's analytics dashboard may be sufficient. But if you want a more in-depth analysis with actionable insights, Favikon is the way to go. Either way, accessing and understanding your analytics is a crucial step in improving your personal branding on LinkedIn!

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Here’s a more detailed explanation of both tools πŸ‘‡

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How do I get LinkedIn analytics report?

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Accessing your LinkedIn analytics report is pretty easy! All you have to do is follow these instructions:

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Just go to your personal profile on LinkedIn, click on the "Me" icon in the top right corner, and select "Analytics" from the dropdown menu. This will take you to the analytics dashboard where you can see all kinds of data about your activity, posts, and audience. You can even filter the data by date range, post type, and other factors to get more specific insights.

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But here's the catch: LinkedIn only provides analytics data for the past 90 days. If you want to track your performance over a longer period, you'll need to record the data yourself or use a third-party tool such as Favikon! While this may seem like a hassle, it's worth the effort to get a more complete picture of your personal brand's performance on the platform.

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Overall, checking out your LinkedIn analytics report is super easy and can give you some really useful information about how your personal brand is doing on the platform. So don't be afraid to take a look and see what insights you can gain! πŸ™Œ

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Is LinkedIn Analytics free on Favikon?

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LinkedIn offers free analytics on their platform, but the data collection and analysis have limitations. The data provided only covers the past 90 days, and users do not receive any advice, leaving them to make their deductions. Although some people prefer this, it can be a waste of time for others. Fortunately, there is a solution available: the Favikon tool! 🌈

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Similar to LinkedIn, Favikon provides all your personal data for free, but with much more comprehensive data and without any time restrictions. Favikon offers a range of new metrics, such as your "buzz rate" or your "flop rate," and most importantly, it provides personalized advice based on your results.

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By using Favikon, you can access a wealth of information to help you make informed decisions about personal branding on LinkedIn. You will have access to all the data you need to make meaningful changes to your profile and engagement strategy. With Favikon, you can save time and achieve your goals with ease, making it an excellent alternative to LinkedIn Analytics 🌟

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So if you're ready to bend the LinkedIn game, you know what you have to do: try Favikon!

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About the author

ChloΓ© Le Puil

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