LinkedIn Analytics for Beginners

If you weren't already aware, LinkedIn has been a popular social network for some time. But in the last couple of years, the platform has evolved a lot and has settled as a reference among social media. LinkedIn has became a powerful platform for professionals to connect, network, and showcase their brand. And as a marketer, it's very important to understand how to use LinkedIn analytics to track and measure the performance of your content on the platform 🧚‍♀️

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LinkedIn analytics is a great tool that allows users to track and analyze data on their LinkedIn profile. It gathers a lot of different metrics such as profile views, visitor demographics, engagement, followers... In this article, we'll explore the basics of LinkedIn analytics, key marketing statistics to know, and how to check your analytics using the Favikon’s Creator Rating extension! 🌈

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LinkedIn Marketing Statistics You Should Know

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If you want to use LinkedIn to promote your brand, you’ll have to understand the key performance indicators (KPIs) that can help you measure the success of your content. Here are a few statistics for you:

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• The average click-through rate (CTR) for LinkedIn Sponsored Content is 0.02%.
• The average engagement rate for LinkedIn posts is 0.09%.
• The average conversion rate for LinkedIn Sponsored Content is 2.74%.

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Keep these in mind since they can serve as a basis to have an overview of the success of your posts 🔥

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What is a good impressions rate on LinkedIn?

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Impressions refer to the number of times your content has been seen by users on LinkedIn. It is a great metric to learn about your audience’s response to your content. Depending on whether your results are rather high or not, you will be able to determine if your content works and if it interests your audience or not.

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This also allows you to be able to rework the content that does not work to offer contents more in line with the expectations and needs of your audience. But before looking at your impressions, you have to remember that a good impression rate on LinkedIn can vary depending on your industry and target audience. However, a general rule of thumb is to aim for a rate of at least 10% of your total followers. So, all you have to do is do a little math depending of your number of followers! 🤓

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What is a good engagement rate on LinkedIn?

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Engagement refers to the number of likes, comments, and shares on your LinkedIn posts. This actually corresponds to the number of times your audience will interact with your post. The more interactions, the higher the engagement rate! A good engagement rate on LinkedIn is generally considered to be around 2%. And a good engagement rate usually means that the content you create appeals to your audience! 🌟

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LinkedIn Impressions vs Views

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Impressions and views are related but still pretty different metrics. As we’ve said before, impressions refer to the number of times your content has been seen by users, while views refer to the number of times users have clicked on your content. While impressions can give you an idea of how many people have seen your content, views provide a more accurate picture of how many people are actually engaging with it! And of course, the bigger your number of views is, the better your content meets the expectations of your audience 🤝

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How do I see my LinkedIn analytics?

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Now, all you have to do is take control of this tool. But how exactly can you access it? LinkedIn analytics can be accessed directly from your LinkedIn profile. You just have to click on the analytics window. This will take you to a dashboard where you can view data on your profile views, visitor demographics, engagement, and followers 🤗

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But you have to know that there are another ways of getting all your LinkedIn data… You can get them by using a third-party tool for example. These other tools can bring deeper analysis and use other metrics to have a more complete view of your data ⬇️

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Check your LinkedIn analytics with Favikon

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Our Chrome Extension “Creator Rating” is still available! It’s an analytics tool that allows you to track and analyze your LinkedIn performance. It provides a range of data and metrics, including engagement rate, growth rate, buzz rate and many more. And all for free! What is great with this extension is that you can use it on its own, or you can use it to complete the results given by LinkedIn Analytics. It's up to you!

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And that’s not everything! With our other tool “Favikon Creator”, you’ll have access to a lot of extra features for free to keep track of your performance over time! You can register as a beta tester here 🙌