Looking to give your LinkedIn account a little boost but not sure how to get started? First sept: whip up some awesome content. Second step: analyze your results. Don't stress though, we've got your back, here's what you gotta do 👇
March 3, 2023
If you're serious about making it big as a LinkedIn content creator, there are 3 essential ingredients that you need to nail - talent, expertise and valuable content. But, that's just half the battle won! It's very important to keep a close eye on your data and evaluate your post performance to take your game to the next level.
So don't forget to keep an eye on your LinkedIn stats regularly, no matter how big or small your following is! It's super important to see what your audience is looking for - whether they prefer shorter or longer content, text-based or visual formats, or specific topics. There's a wealth of valuable insights to analyze, providing you with a deeper understanding of your audience and how to keep them engaged.
Basically, if you keep tabs on your stats, you can figure out what your audience likes and adjust your strategy. And guess what? We've got the ultimate LinkedIn analytics tool, AKA Favikon Creator, that'll give you all the deets you need!
If you wanna dig into your LinkedIn performance, you have to keep in mind a few elements like how visible your account is, how your posts are doing, and your profile’s popularity overall. Here are some metrics that you should definitely keep an eye on regularly:
Impressions on LinkedIn tell you how many times people have seen your content. It's a super helpful metric that lets you see how your audience is reacting to what you post. If your numbers are looking good, you'll know that your content is resonating with people. But if not, no worries! If you see your impressions dropping on LinkedIn, there must be an explanation. Maybe you're not hitting all the important topics for your community, or your formats just aren't what your audience is into… In any case, it's important to monitor the evolution of your number of impressions to guide your strategy and stay on track.
Engagement on LinkedIn depends on the number of people liking, commenting or sharing your posts. This is a good way to see if your content is really interesting for your audience. To really get into the nitty-gritty, you can calculate your engagement rate by dividing your interactions by your number of followers. This gives you a sense of how tight-knit your community really is. But let's be real, sometimes it's hard to know what those numbers really mean. That's where tools like Favikon come in handy. They help you compare your engagement data to other creators with similar-sized followings, so you can get a better sense of how your community stacks up.
LinkedIn profile views are like the social media equivalent of window shopping. They show you how many people have been scoping out your page and checking out your content. If your profile views are high, it means people are digging what you're putting out there and you're making a name for yourself on the platform. And when other people start spreading the word about your work, it can open up all kinds of doors for you! So keep an eye on those views and watch your influence grow.
As you might know, LinkedIn has features that monitor your results. Every 90 days, your data is refreshed to provide insights into how your posts are performing. If you're a content creator, you're probably already familiar with this method of analyzing your results, but it's important to be aware of its limitations.
Unfortunately, LinkedIn doesn't provide real-time tracking, as data is only updated periodically. And if you're hoping for some helpful feedback on your results, well, you're out of luck - LinkedIn only shows you the raw numbers without any context or analysis. So, it can be pretty tricky to figure out what's working and what needs improvement.
Hence the interest of tools like Favikon Creator, which keeps a record of your progress and even provides some helpful interpretations of your results.
So, why is it crucial to keep an eye on your results daily and actually understand what those numbers mean? Simple: because you want to crush it on LinkedIn and take your content to the next level! And let's face it, there's no secret formula to keep getting better - the key is to really get what your results are telling you.
Ready to find out what's working like gangbusters for you on LinkedIn, who's loving your content, and how your account is doing overall? Look no further than Favikon Creator - it's got everything you need to know! Plus, we'll walk you through all the deets step-by-step, so you'll be a pro in no time.
Get ready to have all your data analyzed like a boss in real time with Favikon Creator! And not only that - you'll also get loads of sweet insights on how to improve your content game on LinkedIn. Basically, we break things down into three main areas: your activity, engagement, and account visibility. You'll get a detailed look at which of your posts are rockin' it, what your audience is lovin', and how your account is growing over time.
Seriously, this tool is a game-changer. We're not just here to give you data - we're here to help you get on the fast track to success on LinkedIn.
